Join us Wednesday, February 23rd 7:00-8:30pm
for an evening with Scott Detweiler, M.Photog.Cr.!
NFT! How to Make Non-fungible Tokens Fun!
Nearly a year ago, I had my first NFT or non-fungible-token sale and had been spreading the word to others in the photography industry. Since then, I have sold thousands of dollars of art in the form of animated GIFs and JPGs and want to share this entire process with you. Yes, it might seem a bit insane, but I assure you the money is there, and you can make yourself part of this modern movement.
First, we will take a bit of a deep dive into the world of NFTs and learn how the blockchain works since it is critical to understanding how the market functions. Then we will explore all of the different types of art and how they might fit into your product line-up. Finally, we will talk about marketing, collecting, and how to launch a thriving secondary market for your artwork. This will be an eye-opening session! This growing market is exploding and has plenty of opportunities for us in the visual market.
I have also been an artist and painter since I was quite young when I worked with pen & ink, marker, and acrylic but have only been a serious photographer for a few years.
Initially, I became interested in Photoshop over a decade ago when it still came on floppy disks. My motivation to focus on photography came when I realized that no matter how I modified an image it was never truly mine, mentally or legally. I could paint or manipulate the image for hours or days, and never actually own.
The decision to start shooting my stock started me on the journey I am on today. My initial challenges were lighting related. I could envision the image I wanted, but getting the lights to cooperate was a constant source of frustration. To get past this I shot as often as possible, and by changing small variables each time I learned how my alterations were affecting my images.
As a Physics major, I enjoy the technical aspects of photography. I like to know my camera settings, angles, focus depth, fall-off, as well as other aspects of the scene that directly affect the result. By understanding how an image will look at 24mm versus 200mm, or when lit by a larger or smaller apparent light source, it becomes easier to make creative decisions.
In our studio, we challenge each other to set up complete scenes and take a single photo without test shots. This has greatly improved our abilities to create successful scenes from our imagination, even on location or group shoots where planning isn't much of an option. We are always learning and trying new ideas.
Our challenges now lie in finding dependable muses, unique designers, and amazing stylists that can work in collaboration. I am quite blessed with a bevy of such individuals here in the Milwaukee area, where we can additionally pull talent from Green Bay, Madison, and Chicago when needed.
Most of my work is now commercial photography and retouching as well as shooting fashion. I do corporate headshots as well as catalog and magazine work, but love the occasional commission for something much more artistic.
Teaching others is something I enjoy doing via workshops, speaking engagements, or traveling to shoots as often as possible. I also do themed shoots, workshops on lighting, posing, and post-production seminars that are open to the public at my studio near Milwaukee, WI.
I love passing on my knowledge to those who are now facing similar frustrations with the technical aspects of this awesome artistic outlet.