Sponsored by PPA Charities, AND an approved PPA Continuing Education Class!
This All Day Program begins with an afternoon session, then after a dinner break concludes with the evening program. PPA members attending 6.5 hours of instruction time will receive one merit!
Wednesday May 25th, 1-5 p.m.
Successful Sales Tactics for Everyone: Show Me the Money
Are you going crazy creating a pricing plan? Beth Forester offers you real-world solutions, from analyzing how multi-million dollar companies manipulate our clients’ spending habits to how consumers make purchasing decisions and more. Forester will show you various strategies for creating an effective pricing plan. Topics discussed will include: packages vs. a la carte, achieving your desired average sale, securing the right type of client and Forester's top 10 tips for increasing your average sale. You'll leave this program with more knowledge about the "how" and "why" of successful pricing structures.
Dinner Break 5-6:30pm and Business Meeting 6:30-7pm
Wednesday, May 25th, 7-9:30pm
In this program Beth will cover everything you need to know about creating senior portraits that sell. She'll discuss such topics as good posing vs bad posing, composition, use of props, color theory, dealing with poor clothing choices, lens selection and how it affects your portrait. Plus, we’ll discuss how to create shape and form and make all your seniors look like they are ready for the cover of a magazine!
About Beth Forester:
With over 20 years in the photography industry, Beth Forester is an award-winning artist who loves to photograph people. It is her belief that photography is the best medium to remember the important people in our lives and the once-in-a-lifetime moments that occur each and every day.
Specializing in high school senior portraiture, Beth is known not only for her stunning images but also for her creative marketing strategies and innovative business tactics. Her images and business strategies have been featured in magazines such as in Rangefinder Magazine, Digital Pro Photo, Click, Chic Magazine, Professional Photographer Magazine and WV Weddings.
In addition to running a full-time studio, Beth develops and markets the popular software line – photoDUDS, a commercially-licensed series of DVD volumes containing graphic design products and creative business kits developed specifically for professional photographers. www.photoDUDS.com